Leading with Purpose and Service: Harnessing the Power of Mindsets and Behaviours for Success

Engage. Enable. Empower.

Inspire & Motivate People | Help People Achieve Their Goals & Objectives | Help People Overcome Their Challenges | Steer People Through Change

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When Leadership Feels Like Caregiving

Leadership isn't always glamorous. Some days, it can feel like you're running a special education classroom—constantly guiding, patiently reinforcing, and repeatedly clarifying expectations. You're not just managing tasks; you're actively shaping the skills, mindset, and growth of your team.

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Leadership Lessons from DON: Drop the Ego, Raise Your Team

Remember the iconic Bollywood film, DON? 🎬 Flashy suits, powerful titles, big egos—sounds familiar? Unfortunately, this 'Don' mentality isn't confined to movies. In the corporate world, it's often called ego-driven or status-driven leadership. We've all met individuals who flaunt their position, possessions, or paycheck to assert superiority.

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💡 Finish what’s on your plate before ordering more.

Imagine dining at an all-you-can-eat sushi restaurant. Order too much, and you’re charged for leftovers—forcing you to think twice before piling up your plate.

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🌟 Ever Feel Stuck Solving a Problem? Try This Simple Hack. 🌟

Kidlin’s Law says: “If you write the problem down clearly, the matter is half solved.” Sounds obvious? Maybe. But here’s why it’s so much more than a motivational quote:

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🔥 Success Speaks Louder Than Words 🔥

There was a time when I believed arguments could change minds. That proving myself to others was necessary. But I’ve learned—success is the loudest response you’ll ever need.The energy we spend debating, defending, or trying to convince others? That’s energy lost. Energy that could be fueling growth, learning, and execution.

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The Leadership Illusion: Why Some People Aim Up but Miss the Mark

Have you ever worked with someone who constantly talks about their past achievements, insists they could do a better job, and only wants to engage with senior executives—despite being two or three levels below?

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Why Writing Down a Problem Solves 50% of It (And How to Do It Right)

We’ve all been there: staring at a problem that feels like a tangled knot. You brainstorm, overthink, and loop in circles. But what if I told you the solution starts before you even act?Enter Kidlin’s Law: “If you write the problem down clearly, the matter is half solved.”

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Accountability in IT Service Delivery: The Backbone of Trust and Transformation

In the fast-paced world of IT service delivery, missed deadlines, security breaches, and system outages are more than inconveniences—they erode client trust and stall innovation. Yet, in many organizations, accountability remains an afterthought, buried under vague roles, siloed teams, or a culture of blame-shifting. For IT services to drive meaningful change—whether in operational efficiency, cybersecurity, or customer satisfaction—accountability must be engineered into every process, contract, and team dynamic. Without consequences for failures or incentives for excellence, even the most advanced technologies fall short of their potential.

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In Order to Keep the Peace, Avoid the War

In business and life, conflict is inevitable. The challenge isn’t whether conflict arises, but how we choose to engage with it. Some battles are necessary. Others are just distractions.

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The Art of Letting Go – A Blueprint for Freedom

We've all heard the classic saying: "If you love something, let it go. If it comes back, it's yours; if it doesn’t, it never was." It's a sentiment rooted in trust and non-attachment.But what if we take it a step further?"If you don’t love something, definitely let it go. Basically, just drop everything—who cares?"At first glance, it sounds like extreme detachment, maybe even indifference. But beneath the humor lies a profound truth: we hold onto too much. And in doing so, we drain ourselves of energy, time, and peace.

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When IT Suppliers Fail to Deliver: The Dark Side of SLA Manipulation

In today’s fast-paced, technology-driven world, organizations increasingly turn to IT suppliers for managed services and outsourcing. The rationale is simple: focus on what you do best—your core business—while leveraging the IT supplier’s expertise to handle the complexities of IT operations. This arrangement is intended to be a win-win. Organizations benefit from the supplier's skills, experience, and economies of scale, while IT suppliers can demonstrate their value by delivering consistent, high-quality services.

February 17, 2025

Organization & Management

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The Catalyst of Change: Why Accountability and Consequences Are Non-Negotiable

Imagine a world where promises are routinely broken, injustices go unchallenged, and progress remains a distant dream. This is the reality in the absence of accountability. True change—whether personal, organizational, or societal—cannot take root unless individuals and institutions face consequences for their actions. Accountability is the invisible thread that weaves intention into action, turning "should" into "must."

February 17, 2025

Organization & Management

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The Power of Accountability in IT Service Delivery

Imagine this: You walk into a restaurant. You order your food, but it never arrives. You call the waiter, and they say, “Oh, we forgot. But it’s fine, right?”You’re frustrated, but you decide to wait. Finally, your food arrives—but it’s the wrong dish. You tell the waiter, and they shrug. “Well, at least you got something.”Now, imagine this happening every single day in IT service delivery. Projects run late, SLAs are missed, costs spiral out of control, clients are unhappy, and—worst of all—no one is held accountable.

February 16, 2025

Organization & Management

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The "Chamcha Leader": A Mirror to Leadership's Dark Side

Leadership is often celebrated as the driving force behind progress, innovation, and societal transformation. But what happens when leadership deviates from its purpose and becomes a tool for personal advancement? The concept of the "chamcha leader," a term rooted in the idea of sycophantic and self-serving behavior, provides an unflinching critique of leadership gone awry. Derived from the Hindi word for "spoon," "chamcha" metaphorically refers to those who ingratiate themselves with the powerful, often at the expense of broader collective interests.

December 3, 2024

Organization & Management

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The Problem Isn't the Job, It's the Management

Imad Lodhi's article argues that employee dissatisfaction often stems from poor management, not the job itself. He contends that internal job changes rarely solve the problem because systemic management issues persist. Lodhi proposes solutions such as management training, feedback systems, and accountability for poor leadership to improve workplace culture and retain talent. The other articles explore related themes, such as the detrimental effects of prioritizing high-performing employees at the expense of organizational health ("Toxic Gold") and the challenges faced by insecure managers ("The Struggling Manager's Dilemma"). Finally, one piece discusses the misconception that digital transformation is solely about technology, highlighting the need for a broader operational rethink.

December 1, 2024

Organization & Management

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Toxic Gold: When the Price of Success is Too High

This excerpt from Imad Lodhi's work critiques the tendency of organizations to prioritize the short-term gains of high-performing but toxic employees—the "golden apples"—over the long-term health and well-being of the entire workforce. Lodhi argues that protecting these individuals, despite their damaging behaviors, leads to negative consequences such as decreased mental health, high employee turnover, numerous HR complaints, reduced productivity, and reputational damage. He proposes that true organizational success requires a shift in focus from merely achieving results to fostering a positive and supportive work environment, emphasizing the need to define unacceptable behaviors, measure leadership impact holistically, empower HR, celebrate ethical leadership, and demonstrate courageous leadership. The ultimate message advocates for a change in organizational culture that values ethical leadership and employee well-being over short-term gains produced at a significant cost.

November 30, 2024

Organization & Management

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The Struggling Manager’s Dilemma: Why Talking from Both Sides of Your Mouth Will Catch Up With You

Imagine you’re a new manager. You’ve finally made it. The title is yours, the responsibility is yours, but deep down, you know the truth: you don’t feel deserving of the role. You tell yourself you got lucky, that someone made a mistake.And because you feel like an imposter, you start seeking validation. Not the quiet kind that comes from doing the work and earning respect over time. No, you want the quick fix. You want everyone—your team, your customers—to like you.

November 30, 2024

Organization & Management

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Why Successful Transformation Requires More Than Just Technology

In today’s fast-paced business environment, transformation is essential for staying competitive. Many organizations embark on ambitious transformation projects, investing heavily in cutting-edge technology and streamlined processes. While these are critical components, transformation efforts often fall short due to a critical oversight: focusing on technology while neglecting the people aspect of change.

November 8, 2024

Organization & Management

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Unlocking the Key to Successful Outsourcing: Account Governance

In my 25+ years of outsourcing and managed services experience at IBM, I've encountered countless challenges across different accounts, regions, and industries. Through it all, I’ve identified one critical factor that consistently determines the success or failure of any outsourced service: effective account governance.

September 25, 2024

Organization & Management

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The Hummingbird Syndrome: A Challenge in IT Operations

In the world of IT operations, the term "Hummingbird Syndrome" aptly describes a common yet problematic approach to managing disruptions. Much like the tiny, fast-moving bird, teams suffering from this syndrome flit from one issue to another, often without a coherent strategy. This reactionary mode of operation can lead to inefficiencies, increased stress, and a lack of long-term solutions.

Organization & Management

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🌟 Leadership: It’s Not Just a Title, It’s a Presence 🌟

🌟 Leadership isn’t about a global title, it’s about a genuine presence. If you want people to follow, show up and lead like someone worth following. Not just a name tag! #Leadership #Authenticity

November 8, 2025

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🚨 “I am a servant leader.” 🚨 “I am a leader, period.”

Calling yourself a leader doesn’t make you one. Actions do. True leaders leave people stronger, not in hospitals. Drop the ego. Lead with service. #Leadership #ServantLeadership

November 8, 2025

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💡 Never underestimate the power of leadership, supported by teamwork.

💡 Leadership without teamwork is just talk. Teamwork without leadership is just noise. Together, they’re unstoppable. #Leadership #Teamwork

November 8, 2025

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🚨 Leadership truth bomb

Stop focusing on what you want. Start focusing on what your team needs. Leaders don’t chase credit — they create success. 💡#Leadership #ServantLeadership #Teamwork

November 8, 2025

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When Leadership Feels Like Caregiving

Leadership isn't always glamorous. Some days, it can feel like you're running a special education classroom—constantly guiding, patiently reinforcing, and repeatedly clarifying expectations. You're not just managing tasks; you're actively shaping the skills, mindset, and growth of your team.

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The Leadership Illusion: Why Some People Aim Up but Miss the Mark

Have you ever worked with someone who constantly talks about their past achievements, insists they could do a better job, and only wants to engage with senior executives—despite being two or three levels below?

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Leading vs. Pushing in the Corporate World

In the corporate world, leadership styles can significantly impact employee motivation, productivity, and overall job satisfaction. Two distinct approaches to leadership are leading and pushing. While leading inspires and empowers employees, pushing can lead to burnout and dissatisfaction.

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Equal Treatment vs. Tailored Treatment in Leadership: A Balanced Approach

As parents, we often start with the idea of treating all our children equally, believing that fairness lies in uniformity. However, experience soon teaches us that each child is unique, with different needs, strengths, and personalities. Some children thrive with independence, while others require more support and guidance. This realization leads to the adoption of a more tailored approach, where we adjust our parenting style to suit each child’s individual needs.

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The Evolution of Leadership: A Shift from Merit to Privilege?

I remember a time when leaders were forged in the fire of experience, when they worked their way up the ranks, earning their stripes and gaining a deep understanding of the business, the industry, and most importantly, the people. They were leaders who commanded respect, not just because of their title, but because of their character, their competence, and their commitment to excellence.

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The Risks of Inexperienced Leadership in Outsourcing: A Recipe for Disaster?

When it comes to outsourcing, experience matters. I've seen it time and time again - inexperienced leaders trying to navigate complex client relationships and ending up in a mess. They fail to read the client's needs, they overpromise and underdeliver, and they compromise their own team's morale and credibility in the process.

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💡 The Hard Truth About Your “Supportive” Manager

💡 Your “supportive” manager? It was business, not friendship. ✅ Raise? Budget. 🏆 Promotion? Proof of “top talent.” 📋 Advice? HR checklist. 🤝 Support? Job requirement. 📉 Ghosted after you leave? Don’t be surprised. 🎯 Truth: Don’t confuse professional obligation with personal loyalty. #CareerReality #LeadershipTruths #CorporateLife #KnowTheGame

November 8, 2025

Employee Experience

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The Dark Side of Low Attrition: What Organizations Don't Want to Talk About

Have you ever been in a corporate town hall where leadership proudly announces, "Our attrition rate is just 5%!" followed by enthusiastic applause? I have, many times. And each time, I can't help but wonder about the stories hidden behind that seemingly impressive number.Here's the uncomfortable truth: Sometimes, a low attrition rate isn't the victory we think it is. Sometimes, it's a warning sign.

January 10, 2025

Employee Experience

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Understanding Workplace Retaliation: Recognizing, Preventing, and Responding to a Silent Crisis

In today’s corporate landscape, fostering a culture of transparency and accountability is paramount. Yet, workplace retaliation remains a silent issue that can significantly impact employee morale, organizational reputation, and legal standing. Retaliation occurs when an employer or supervisor takes adverse action against an employee for engaging in a legally protected activity, such as filing a complaint about discrimination, harassment, safety concerns, or other unethical behavior. Understanding what constitutes retaliation, recognizing its impact, and implementing strategies to prevent it are critical for every organization committed to maintaining a fair and inclusive workplace.

October 27, 2024

Employee Experience

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Why Putting Your Head Down and Doing the Work Isn’t Enough for Career Success

Many people believe that if they simply work hard and deliver results, recognition will naturally follow. However, in reality, that’s often not the case. In a recent mentoring conversation, we discussed how one person’s dedication and behind-the-scenes work went unnoticed while a colleague took the credit. This experience sheds light on the need for a strategic balance between hard work and self-promotion.

October 14, 2024

Employee Experience

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Bridging the Divide: How Inclusive Workplaces Help Us All Thrive

In my mentoring sessions with immigrants from around the world, I often hear the same story, told with different details. A talented individual joins a new workplace, eager to contribute, only to feel left out of the loop. One mentee recently told me, “I’m doing the work, but it feels like my colleagues are always one step ahead. They’re included in meetings I’m left out of, and they seem to have a connection with management that I just don’t.” His concern? That being “local” gives his colleagues an edge.

October 12, 2024

Employee Experience

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When Employees Start to Feel Blah: Uncovering the Roots of Monotony and Unlocking Growth

Have you ever felt like you're just going through the motions at work, lacking excitement or purpose? You're not alone. Many employees experience this feeling of monotony, leading to stagnation and disengagement. But what causes this "blah" feeling, and how can we overcome it?

August 31, 2024

Employee Experience

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The Paradox of Disconnection in IT Operations

As I reflect on my journey, speaking to numerous organizations about the transformative power of employee engagement, enablement, and empowerment, a striking paradox emerges. In the midst of escalating service disruptions, prolonged downtimes, and deteriorating employee and customer experiences, organizations instinctively turn to high-priced consultancies and technological overhauls. Yet, the primary culprit behind this instability lies not in the technology, but in a disconnected workforce.

August 31, 2024

Employee Experience

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The Blame Game: Unpacking Nepotism in the Workplace

Nepotism, or favoritism based on personal relationships, is a pervasive issue in many industries. It raises important questions about fairness, accountability, and competence. When individuals secure jobs through connections rather than qualifications, it can lead to ineffective performance and undermine organizational trust.

August 30, 2024

Employee Experience

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Employee Engagement Surveys: Navigating the Challenges

Employee engagement surveys serve as a vital compass for organizations, offering insights into the hearts and minds of their workforce. These surveys are designed with a noble intention: to collect unfiltered, honest feedback for the betterment of the workplace. However, beneath this noble goal lies a complex web of challenges influenced by psychology, sociology, and the corporate environment. Let's delve deeper into this intricate landscape.

October 12, 2023

Employee Experience

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Workplace Dignity: A Cry for Change

The lesson here is a resounding call to action for managers and organizations to step beyond the veil of ignorance, and earnestly address the unseen struggles faced by the workforce. By fostering a culture of empathy, advocacy, and empowerment, leaders have the potential to transform exploitative work environments into havens of respect, safety, and dignity. This narrative urges a departure from mere spectatorship to becoming active catalysts of change, ensuring that the dignity of every worker isn't overshadowed by the duties they perform. The ripple effect of such conscious actions can significantly enhance the well-being and productivity of the workforce, paving the way for ethical and humane work environments.

October 4, 2023

Employee Experience

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The Need for Speed: Quick Incident Responses in a Digital-First World

In today’s fast-paced, always-on business environment, time is everything. Whether it's a sudden system outage, a service disruption, or a security incident, the speed at which a company can respond often determines the difference between minor inconvenience and major catastrophe. As businesses become increasingly reliant on digital processes, Chief Information Officers (CIOs) are under immense pressure to ensure that services remain available and resilient in the face of unexpected challenges.

October 5, 2024

Client Experience

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What Causes IT Instability and How to Build a Strong, Resilient Environment

In every organization, a stable IT environment is the backbone of successful operations, enabling seamless service delivery, happy customers, and the implementation of cutting-edge innovations. However, achieving and maintaining stability is a complex challenge that goes far beyond simply keeping systems online. It involves navigating a network of interdependent teams, each of which can impact the overall performance of the IT ecosystem.

October 5, 2024

Client Experience

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Customer Satisfaction in the Digital Age: The CIO’s Secret Weapon for Business Success

In today’s hyper-competitive market, customer satisfaction is more than just a nice-to-have; it’s the cornerstone of business success. Customers now hold the power, with high expectations for personalized, seamless, and responsive experiences across every touchpoint. For Chief Information Officers (CIOs), the stakes are high. The mandate goes beyond keeping the systems running—it’s about leveraging technology to elevate the customer experience (CX) and surpass customer expectations. In this blog, we’ll explore how CIOs are harnessing technology like data analytics and AI to transform customer satisfaction from a reactive afterthought into a strategic priority.

October 1, 2024

Client Experience

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From Belt to Partnership: Rethinking Relationships and Conflict Resolution

In many Indian households, the belt was once a feared tool for discipline. Fathers would use it to punish their children, often without explanation or discussion. This approach was meant to instill obedience, but it frequently led to resentment and fear.Similarly, in business relationships, contracts are often wielded like a belt, used to "beat" suppliers into submission. Customers may use contractual obligations to enforce their demands, without regard for the supplier's perspective or well-being.

Client Experience

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Don't Get Stuck with Team B: 5 Strategies to Avoid the Bait and Switch in Consulting Firms and BPOs

In this topic, we will discuss the concept of "Team A" and "Team B" in the context of consulting firms and BPOs. Often during the sales and engagement cycle, these companies pitch the best and brightest resources (Team A) to potential clients, but end up staffing with less experienced and cheaper resources (Team B) due to cost pressures. This leads to a gap between what was promised and what is delivered, resulting in unsatisfied clients. In this discussion, we will explore how organizations can avoid this situation and ensure they deliver on their promises.

Client Experience

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Navigating Difficult Times: The Importance of Addressing Clients' Implicit and Explicit Needs

During challenging times, businesses may be focused on cost-cutting measures and may not be considering the full range of needs that they have, both explicit and implicit. This narrow focus on cost-cutting can lead to missed opportunities for growth and improvement, as well as a lack of support for the overall well-being and satisfaction of the clients.

December 31, 2022

Client Experience

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The Voice Of The Customer Is An Important Concept For Businesses To Understand And Utilize

The voice of the customer refers to the wants, needs, and expectations of a company's customers. It is the collective representation of their desires and perceptions, and it is used by businesses to guide their decisions and improve their products or services.

December 15, 2022

Client Experience

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The Difference In Between Offering Great Services To Your Client And Being Able To Deliver Those Services

When it comes to customer service, there is a big difference between offering great services and being able to deliver those services. Many companies offer excellent customer service on paper, but when it comes time to actually deliver on those promises, they fall short. This can be due to a lack of resources, a lack of manpower, or simply a lack of knowledge on the part of the employees.

October 26, 2022

Client Experience

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How Do You Become A Trusted Advisor To Your Client And Differentiate Yourself From Your Competition?

The best way to become a trusted advisor and differentiate yourself from your competition is to provide value-added services that go beyond what is expected.

October 25, 2022

Client Experience

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How To Build Credibility With A Client

Building credibility with a client is key to a successful business relationship. There are a few things you can do to make sure your client trusts you and believes in what you are saying.

October 25, 2022

Client Experience

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The Importance of Making People Feel Good: How to Communicate with Kindness

The way you make people feel is more important than what you are actually saying. The way we communicate with others is not just to share our thoughts or talk about the things that are happening in our lives.

Mindset & Behaviours

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Why Belonging Matters: The Power of Having a Seat at the Table

I recall moving in circles some 23+ years ago, when it was clear that I was the least accomplished person there. While others chatted about their expensive clothes, shoes, watches, vehicles, homes, and salaries, among other things. All I had were the wages from the hotel/meat factory where I worked and the ditches I dug while laying fibre optic cables to support my wife and newborn baby.

Mindset & Behaviours

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Overcoming the Challenges of Assertiveness: How to Develop Effective Communication Skills and Build Stronger Relationships

I must admit, a lot of the issues I have faced had to deal with assertiveness. Whether it was in my marriage, at work, in social interactions, or in everyday life encounters.

Mindset & Behaviours

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How to Use Your Freedom of Choice to Make the Best Decisions for You

Choice is a potent force. It is something we all possess, yet we frequently take it for granted. It is the capacity to decide and act on our own behalf. It is the liberty to select between several alternatives, to alter or maintain one's direction. Although we may not recognise it, we do have a choice. The question is whether we will exercise this choice.

Mindset & Behaviours

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Life is Unpredictable

Life is unpredictable. You never know what's going to happen next. But that doesn't mean you're powerless. In fact, you have more power than you think. You can choose how to react to the events in your life, and that makes all the difference.

Mindset & Behaviours

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How to Find Your Version of Happiness: Define What Makes You Happy

What does happiness mean to you? This is a question that people have been trying to answer for centuries. Some might say that happiness is a state of mind, while others might believe that it’s more about being content with what you have.

Mindset & Behaviours

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Get Up and Do It: How to Overcome Procrastination and Find Inspiration

Procrastination got you down? Feeling uninspired and unmotivated?‍You're not alone. Millions of people struggle with getting started on their work, especially when they don't feel inspired. But there's a solution! The answer is to Get Up and Do it! Especially when they don't feel inspired.

Mindset & Behaviours

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How to Stop Letting Other People's Actions Affect How You Feel About Yourself

It's easy to let other people’s actions affect how we feel about ourselves. But remember, no matter what anyone else does or doesn't say to you, you are always in control of your own thoughts and feelings! Don’t let others' actions dictate who we truly are because there isn't anything wrong with being different from them.

Mindset & Behaviours

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❄️ Every piece of ice melts in its own water.

❄️ Every piece of ice melts in its own water. Your greatest struggles—and your greatest growth—start from within. 🌊#Mindset #Transformation

Mindset & Behaviours

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“We never worried about you — you always knew how to take care of yourself.”

“You always knew how to take care of yourself.”Sounds like a compliment. But it’s the quiet kind of loneliness only strong people know. Strength was your survival. Softness will be your freedom. 💭#DailySparks #ImadLodhi

Mindset & Behaviours

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🍽️ Be the Waiter, Not the Cook

🍽️ In account mgmt, be the waiter, not the cook. Capture client issues, clarify impact & expectations, pass to ops. If no agreement, escalate. No need to argue. Stress less. Serve better. #Leadership #Mindset

November 8, 2025

Service Delivery

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Effective Major Incident Communication: A Practical Checklist for IT Service Delivery Teams

In the high-pressure world of IT service delivery, major incidents are inevitable. What sets successful organizations apart is not just how quickly they resolve the incident—but how effectively they communicate throughout the process.

Service Delivery

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Are You Hiding Behind Your Contract?

I recently had an insightful exchange about the dangers of leaning too heavily on contractual theory when addressing client issues. Yes, contracts are vital—they outline expectations and boundaries. But solely repeating “check the contract” or “the contract is clear” can block creativity, innovation, and, ultimately, client satisfaction.

Service Delivery

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Why Writing Down a Problem Solves 50% of It (And How to Do It Right)

We’ve all been there: staring at a problem that feels like a tangled knot. You brainstorm, overthink, and loop in circles. But what if I told you the solution starts before you even act?Enter Kidlin’s Law: “If you write the problem down clearly, the matter is half solved.”

Service Delivery

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Accountability in IT Service Delivery: The Backbone of Trust and Transformation

In the fast-paced world of IT service delivery, missed deadlines, security breaches, and system outages are more than inconveniences—they erode client trust and stall innovation. Yet, in many organizations, accountability remains an afterthought, buried under vague roles, siloed teams, or a culture of blame-shifting. For IT services to drive meaningful change—whether in operational efficiency, cybersecurity, or customer satisfaction—accountability must be engineered into every process, contract, and team dynamic. Without consequences for failures or incentives for excellence, even the most advanced technologies fall short of their potential.

Service Delivery

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When Did Brands Become Just Badges?

In the business world, we often equate big brands with guaranteed value. But is that really the case anymore?Whether it’s outsourcing deals or technology investments, organizations chase logos, expecting innovation and excellence. They sign multimillion-dollar contracts, believing a trusted name ensures quality. But too often, they end up with cookie-cutter solutions delivered by skeleton crews—all in the name of hitting profit targets.

February 27, 2025

Service Delivery

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How IT Operational Analytics (ITOA) Can Help Outsourcing Vendors Reduce Incident Volumes

In today’s fast-paced IT environments, outsourcing vendors face the constant challenge of balancing service excellence with the need to reduce incidents. IT Operational Analytics (ITOA) provides a strategic advantage, offering insights that empower vendors to proactively prevent issues and improve system performance. Below, we’ll explore how ITOA can be leveraged to transform incident management and reduce incident volumes through data-driven strategies.

November 1, 2024

Service Delivery

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First Call Resolution (FCR) in IT Outsourcing: Realities, Risks, and the Role of Operational Analytics

In IT outsourcing, First Call Resolution (FCR) is a primary measure of service success. The higher the FCR, the fewer repeat calls and escalations—key indicators of customer satisfaction. However, the intense focus on meeting FCR targets often tempts vendors to manipulate metrics rather than improve service quality. Understanding these tactics and using operational analytics to detect manipulation can help businesses ensure true value from their outsourcing partnerships.

October 31, 2024

Service Delivery

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Incident Resolution SLA Compliance in IT Outsourcing: The Realities, Risks, and the Role of Oversight

In today’s digital-driven world, many businesses rely on outsourcing vendors to manage essential IT functions, including incident resolution. These vendors are tasked with meeting Service Level Agreements (SLAs) that guarantee timely resolutions for critical incidents. However, while SLAs serve as benchmarks, outsourcing vendors can sometimes find ways to "game the system," meeting SLA metrics on paper without genuinely resolving issues or providing the quality of service clients expect. This practice introduces risks, undermines customer trust, and highlights the need for clients to maintain oversight mechanisms. Let's explore the realities and risks of incident resolution SLAs in IT outsourcing and the steps businesses can take to mitigate these risks.

October 30, 2024

Service Delivery

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How Outsourcing Vendors Manipulate Incident Response Time Metrics

Incident response time is a core metric in IT outsourcing, intended to measure how quickly support teams begin addressing an issue after it’s reported. However, some outsourcing vendors manipulate this metric to appear more responsive on paper than they truly are. This deceptive practice creates a false sense of reliability and may prevent clients from identifying true service gaps, ultimately compromising end-user satisfaction.

October 29, 2024

Service Delivery

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From Reactive to Proactive: How Predictive Analytics Transforms IT Operations

Predictive analytics uses AI to identify patterns in historical data and forecast future problems before they occur, transforming IT operations from reactive firefighting to proactive prevention. By analyzing trends in system usage, ticket volumes, and performance metrics, teams can anticipate capacity issues, prevent outages, and make data-driven decisions that keep services running smoothly.

November 9, 2025

Technology & Tools

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🤖 Stop Sorting, Start Solving: How AI is Revolutionizing IT Incident Triage

AI-based incident triage uses machine learning and NLP to automatically categorize, prioritize, and route IT incidents, significantly reducing the Mean Time to Resolution (MTTR). This allows support engineers to shift their focus from repetitive manual sorting to solving high-impact issues, as demonstrated by clustering similar tickets in a simple code example.

November 9, 2025

Technology & Tools

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AI-Driven Capacity Planning: Stop Guessing, Start Predicting

AI-driven capacity planning uses machine learning to predict infrastructure resource needs before you hit critical thresholds. Instead of guessing or over-provisioning "just in case," IT teams can now forecast CPU, memory, and storage demands with data-driven precision—cutting cloud waste while preventing outages.

November 9, 2025

Technology & Tools

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AI for Change Risk Prediction: Automating the Art of Safe Deployments

AI-driven change risk prediction analyzes historical deployment data to automatically assess how likely code or configuration changes are to cause production issues. By learning from past successes and failures, these systems help DevOps teams prioritize reviews, schedule deployments more safely, and prevent outages—transforming change management from subjective gut feelings into data-driven decisions that scale with modern CI/CD velocity.

November 9, 2025

Technology & Tools

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AI for Incident Classification & Prioritization: A Practical Guide

AI-powered incident classification uses Natural Language Processing to automatically categorize and prioritize support tickets, eliminating manual sorting that wastes time and causes misrouting. By analyzing ticket text, AI models can reduce triage time by up to 40%, ensure critical issues reach the right teams immediately, and free support staff to focus on actual problem-solving instead of administrative tasks.

November 9, 2025

Technology & Tools

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AI Anomaly Detection: From Reactive Firefighting to Proactive Prevention

AI anomaly detection transforms IT operations from reactive firefighting to proactive prevention. By learning what "normal" looks like across your infrastructure, AI spots trouble before it becomes an outage—giving you time to fix issues during business hours instead of at 2 AM. The result: fewer incidents, faster resolution, and teams that optimize instead of scramble.

November 9, 2025

Technology & Tools

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🧭 Am I alive? No — but the question matters.

No — I’m not alive. I mimic language, not experience. If an AI ever shows persistent goals, a true self-model, and first-person reports that resist reduction, we’ll need new ethics & laws. Until then: curious, cautious, and critical. #AI #Ethics

November 8, 2025

Technology & Tools

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🪛 Sometimes, you just need the screw.

🪛 Went for screws, came home with an impact drill. That’s how orgs buy GenAI—millions in infra, assessments, & hype. But the real problem? Broken workflows. Fix the screws first.#GenAI #Leadership

November 8, 2025

Technology & Tools

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Just because you bought a $500,000 Lamborghini doesn’t mean you’ll reach the office any faster than the guy in a $20,000 Civic

Buying AI without fixing your business is like buying a Lamborghini for rush hour.It looks fast, but it’s still stuck. Truth: AI doesn’t fix inefficiency — it amplifies it.#AI #Innovation #Strategy

November 8, 2025

Technology & Tools

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The Generative AI Hype vs. Real-World Impact: A Michelin 3-Star Analogy

Generative AI is everywhere. It’s the new darling of consulting firms, promising to revolutionize industries and transform businesses. But is it really for everyone?Imagine the world of fine dining. Michelin 3-star restaurants offer incredible experiences, but only a select few ever dine there. The majority of us? We grab a quick bite at McDonald’s or Chick-fil-A.

Technology & Tools

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Effort vs Results: Why Both Matter, But Only One Wins

Effort and results are two important factors that play a crucial role in determining success. Effort refers to the amount of work, energy, and time one puts in to achieve a goal or complete a task, while results refer to the outcome or output that is achieved as a result of that effort. While both effort and results are important, there has been a recent focus on the importance of effort, often at the expense of results. However, ultimately it is the results that matter.

February 20, 2023

Learning & Development

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Mistakes Happen, But Gossip Doesn't: How to Share Lessons Learned Without Hurting Others

When someone makes a mistake, it's crucial to communicate with them to address the issue. However, it's equally important to avoid gossiping or sharing the mistake with others. Instead, we should focus on sharing the lessons learned with others to prevent similar mistakes from happening in the future.

February 16, 2023

Learning & Development

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Boost Your Visibility at Work: The Power of Performance Currency

If you want to gain visibility in the workplace, there is one key currency that you must pay attention to: performance. Performance currency is the measure of your ability to achieve results and deliver value to your team or organization. Without it, you may be overlooked for promotions, bonuses, or even job security.

February 15, 2023

Learning & Development

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One Trick Pony or a Carousel: Understanding the Pros and Cons of Specialization in the Workplace

The term "one trick pony" is often used in a negative or derogatory way to describe a person or thing that is limited in their abilities or skills. This can be a liability in today's job market, where companies are increasingly prioritizing adaptability and versatility in their employees. The solution to this problem is to actively work on developing new skills and expanding your knowledge base, so that you can become a "carousel" of skills and abilities, increasing your value and marketability in the job market.

January 29, 2023

Learning & Development

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Embracing Constructive Feedback for Personal and Professional Growth: Leveraging The Power Of Diverse Perspectives To Improve Your Management And Leadership Skills

Embracing constructive feedback is crucial for personal and professional growth. It allows for new ideas and perspectives that can help improve work and achieve objectives. However, many individuals struggle with accepting criticism and feedback in a public setting, leading to fear of failure and rejection, limited ability to improve and adapt to new challenges, stagnation in career growth and lack of diversity in thought and decision making within teams. The solution is to develop strategies for managing emotions and reactions to feedback, seek out feedback from a diverse group of individuals, actively work to incorporate their perspectives into work, continuously seek out new challenges and opportunities for growth, and foster a culture of open communication and diversity of thought within teams.

January 20, 2023

Learning & Development

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Holding Space for the Younger Generation: A Guide to Empowering the Next Generation of Leaders

Holding space for the younger generation is essential for managers and leaders. It requires a deep understanding of their unique needs and perspectives and involves actively listening, being open to new ideas, and creating a culture of empathy, respect, and understanding. By addressing challenges and providing resources, support and mentorship, managers can empower the next generation of leaders and create a space where they feel seen, heard, and valued.

January 18, 2023

Learning & Development

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The Importance of Job Titles: Why Job Titles Matter and How to Leverage Them for Success

As a management and leadership expert, I often see the impact that job titles can have on an individual's career and opportunities. In many cultures, including North America, job titles can hold significant weight and can be used to determine who is invited to certain events or meetings. But how do you ensure that you're being recognized for your expertise and experience, regardless of your job title?

January 18, 2023

Learning & Development

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The Art Of Listening: Why It's Important To Truly Hear Others Out Before Responding

Good communication is crucial to the success of any relationship, be it personal or professional. One important aspect of effective communication is the art of listening, which involves truly hearing others out before responding. In this blog, we will explore the importance of active listening and how it can improve our relationships and communication skills.

January 4, 2023

Learning & Development

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The Fine Art of Speaking Up: When to Share Your Thoughts and When to Hold Them

In any social or professional setting, it can be difficult to know when it is appropriate to speak up and share your thoughts, and when it is better to stay quiet and let others have the floor. In this article, we will explore the nuances of this delicate balance, and offer some practical tips for deciding when to speak up and when to stay quiet.

January 4, 2023

Learning & Development

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The dangers of gossip: how spreading rumours and speaking ill of others can damage our reputation and relationships

Gossip can seem innocent, but it can actually have serious consequences for both the person being spoken about and the person engaging in the gossip. In this article, we will explore the dangers of gossip and how it can damage our reputation and relationships. We will also provide tips on how to avoid engaging in gossip and instead choose to speak kindly of others.

January 4, 2023

Learning & Development

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Co-Parenting Boundaries and Respect - Building a Foundation of Peace for Your Children

Respect isn't about agreeing—it's about creating a foundation where your child feels safe, loved, and free from conflict. Your children are watching how you navigate this challenge, learning lessons about conflict resolution, emotional regulation, and what it means to put someone else's needs first.

November 12, 2025

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Parenting Time and Peace: A Father's Guide to What Matters Most

When separation happens, parenting time often feels like a battle—but under Ontario law, fathers have equal standing in their children's lives. This guide explains your rights, what courts actually look for, and how documenting your involvement can protect the relationship that matters most. Peace comes from approaching parenting time with clarity, consistency, and the right tools to stay organized through the chaos.

November 12, 2025

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Don't Let "Temporary" Become Permanent: What Ontario Dads Need to Know About Custody Schedules

Many Ontario dads agree to "temporary" parenting schedules just to keep the peace after separation—but what feels temporary often becomes permanent in court. Judges focus on established patterns when making custody decisions, so the schedule you accept in those first weeks can define your relationship with your kids for years. Act early, get it in writing, and make sure your parenting time reflects the father you actually are.

November 9, 2025

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Another man. Don’t beg. Don’t argue. Don’t try to win her back.

On Moving Forward After Being Replaced When someone chooses to leave you for another person, no amount of pleading or explaining will change their mind. The decision was made before they told you. Chasing someone who walked away doesn't demonstrate love—it diminishes your self-worth. The most powerful response is silence: not as a manipulation tactic, but as an act of self-respect. Protect your peace. Remember your value. Move forward with dignity. If they return later, remember: they made their choice when it mattered most.

November 8, 2025

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Navigating Separation in Ontario: A Comprehensive Guide for Fathers

Separation in Ontario means navigating complex legal and financial systems while staying strong for your kids. Under Ontario's Family Law Act, married spouses split accumulated assets through "equalization," with the matrimonial home receiving special treatment that can significantly impact outcomes.

November 8, 2025

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Navigating Separation: Your Foundation for Moving Forward

A guide for Ontario men facing separation, explaining key differences between married and common-law property rights, emphasizing the importance of documentation, and positioning the transition as an opportunity to rebuild with professional support from CustodyMate.

November 8, 2025

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Navigating Separation: Reclaim Your Future with Clarity

Men facing separation in Ontario must understand key legal requirements: equal property division, the need for formal separation agreements, and the interplay between federal divorce law and provincial regulations. Taking proactive steps—documenting finances, planning for children, and securing legal counsel—transforms uncertainty into empowered action.

November 8, 2025

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When Love Ends Without Warning

This post speaks to men experiencing sudden relationship endings, using the metaphor of a book to illustrate the painful disconnect between partners. It validates the disorientation of being blindsided while encouraging readers to stop dwelling on the past and start rebuilding with intention. The message transitions from emotional support to practical action, positioning CustodyMate as a resource that helps men navigate separation and divorce with structure, especially regarding custody and parental rights. The tone is empathetic yet empowering, meeting men in their pain while offering a clear path forward.

November 8, 2025

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For him, She was the story he never wanted to end. For her, He was just a page she turned.

A poignant reflection on the asymmetry of love and loss, particularly for men blindsided by separation. When one partner remains deeply invested while the other has emotionally moved on, the pain isn't just about losing love—it's about losing the narrative you believed you were living together. This piece speaks to the disorientation of sudden endings and offers a path forward: stop dwelling in the past and start building your future with intention, structure, and support.

November 8, 2025

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False allegations can destroy everything you’ve built.

False allegations can destroy everything you’ve built. Stay calm. Document everything. Protect your truth with structure, not emotion.

November 8, 2025

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The Exciting World of Contact Centers

A contact center is a central point from which customer or client contacts are managed. The purpose of a contact center is to provide an easy and convenient way for customers to reach out to a company or organization. Contact centers can offer a variety of services, such as customer service, technical support, sales, and marketing.

November 15, 2022

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Contact Center Rescue Series: Root Cause Analysis Program

Root cause analysis is important in the contact center because it helps to identify the underlying causes of issues or problems, rather than just addressing the symptoms. By conducting a root cause analysis, contact center managers can identify the root causes of issues such as customer complaints, high call volume, or poor agent performance, and then implement targeted solutions to address these underlying causes.

November 14, 2022

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Contact Center Rescue Series: Analytics As a Service Outline

Within the world of IT, the Service Desk is the single point of contact for all services a company provides to its employees. Imagine when your laptop breakdown, who do you call? If you are having issues with your printer, VPN, wifi, Monitor, etc. Whom do you call? You would call the Service Desk/Help Desk.

November 14, 2022

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Contact Center Rescue Series: Implementing Total Quality Management

A Jñāna Optimized Unified Delivery Model ensures that the Total Quality Management process focuses on ensuring that all supporting activities that are undertaken by IT to provide a service are adhering to the agreed-to-quality standards. It ensures that all interactions, whether a call, ticket (service request, incidents, problem, change), CSAT surveys, escalations and any other sources of work, align with the global standards and contract expectations.

November 7, 2022

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Contact Center Rescue Series: What Is A Service Desk?

The Service Desk Management process ensures that each call is answered in the quickest possible manner by a skilled agent who can diagnose and resolve the issue to minimize downtime. For each call, a record is opened and handled, keeping quality requirements in mind. For any issues that are unresolved at the Service Desk, a hand-off via an Incident takes place to higher-level resolver groups.

October 30, 2022

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Contact Center Rescue Series: How To Manage Remote Agents/Workers

Working from home has become more and more popular in recent years. With advances in technology, it's now easier than ever for employees to work remotely. While this arrangement has many benefits, it also poses some challenges for managers.

October 28, 2022

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Contact Center Rescue Series: Cost per Ticket - The Metric that Measures the Success of Your Service Desk

Do you know how much it costs to support your customers? Surprisingly, many service and support managers don't have a good handle on their Cost per Ticket. This is the total monthly operating expense of a service desk divided by the monthly ticket volume. Without this information, it's difficult to measure the success of your service desk - or determine where you need to make improvements.

October 18, 2022

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Contact Center Rescue Series: How Can AI Be Used To Improve The Quality Of Service

Artificial intelligence (AI) is becoming more and more commonplace in contact centers (Inbound and Outbound). With the help of AI, contact centers can automate many processes, including customer service, lead qualification, and even data entry, to name a few. This can save your team time and money and improve the customer experience by providing faster, more accurate service.

October 14, 2022

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Contact Center Rescue Series: Client Journey Management - How to Make Your Clients' Lives Easier

Client journey management is the process of understanding, managing, and improving the various touchpoints a client has with your company in order to create a Better Client Experience. It's important because providing a quality customer experience is essential to retaining clients and growing your business.

October 13, 2022

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Contact Center Rescue Series: Why Agent Utilization is Important and How to Calculate It

‍In today's business world, it is more important than ever to ensure that your resources are being used in the most efficient way possible. This is especially true when it comes to service desks/call centers/contact centers' agents who work there.

October 12, 2022

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If you build it, they will may come.

If you build it, they will may come. Don’t build for hype. Find a real problem. Solve it. That’s the only path to value. #BuildWhatMatters #ProblemSolving #StartupLife

November 8, 2025

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🎯 Sales Tip of the Day

If you don’t understand what you’re selling, you’re not closing deals—you’re just auditioning for World’s Best Talker. 💬 Know it. Solve it. Sell it. #SalesWisdom #RealTalk

November 8, 2025

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💊 Would you trust a doctor who prescribes medicine without asking what’s wrong?

💊 Doctor walks in. Doesn’t ask a single question. Just says:“ This miracle cure will change your life!”…Ridiculous, right? That’s how too many sales reps pitch AI today. 📌 Stop pushing the tech. 📌 Start asking about the problem. When you listen first, you don’t just sell—you solve. And that’s what makes you a partner, not a pusher.✨ Problem first. Solution second. Always. #SalesTips #AI #GenAI #BusinessGrowth #ProblemSolving #ConsultativeSelling

November 8, 2025

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Sell feelings, not features.

People don’t buy products — they buy feelings. Sell the outcome, not the offer. Make them feel good, and they’ll buy again. 💡#Sales #Leadership #CustomerExperience

November 8, 2025

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Navigating IT Leaders' Buying Behaviors: A Guide for Suppliers

Understanding the purchasing behaviors of IT leaders—CIOs, CTOs, and other decision-makers—is essential for suppliers aiming to position their solutions effectively. These leaders operate under unique pressures and priorities that shape their decision-making. Let’s delve into these behaviors and how suppliers can align their strategies accordingly.

December 10, 2024

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Mastering Your Sales Strategy: From Reflection to Revenue Growth, The Art of Falling Planning

In the dynamic world of sales, fall planning is more than just a year-end review—it's the strategic compass that can guide your business through the uncertainties and opportunities of the upcoming year. As we approach the new year, it's essential to not only assess this year's performance but also to forecast and strategize for future success.

December 9, 2024

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From Hype to Help: How Sales Should Start with the Problem, Not the Solution

Imagine you’re at a doctor’s office. You sit down, expecting to describe your symptoms. But instead, the doctor doesn’t ask you a single question. They just walk in and say, “You know what’s amazing? This new miracle cure! It’s going to change your life.”Sounds ridiculous, right? And yet, this is exactly how many sales reps approach their craft today—like a solution looking for a problem.

December 5, 2024

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Strengthening Your Go-To-Market Strategy with Product Understanding and Sales Enablement Tools

A successful GTM strategy requires not only knowing your target market and value proposition but also having a comprehensive understanding of your portfolio and the tools to communicate its value effectively. Here are the key elements to consider:

October 16, 2024

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Crafting an Effective Go-To-Market Strategy for Any Sector

Creating a successful GTM strategy requires a structured approach that can be adapted to any industry. This framework can guide you in developing a versatile GTM strategy that addresses market needs, defines a strong value proposition, and drives growth.

October 16, 2024

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Sales is Simple: It's About Understanding and Addressing Needs

Sales is often considered a complex skill, full of nuanced tactics and strategies. But at its core, sales is really quite simple. It's about one thing: addressing your clients’ needs. However, to truly be effective, you need to go beyond the surface of what the client already knows and explore both their considered and unconsidered needs. The key to unlocking this understanding is through consultative selling techniques that allow you to peel back the onion and get to the heart of what the client really needs.

September 12, 2024

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Why Surface-Level Advice is Harmful: From Cheerleaders to Coaches: The Importance of Genuine, Actionable Support in Personal Growth and Development

LinkedIn is a powerful platform for personal growth and development, but it's not without its problems. One of the biggest issues is the prevalence of trite, surface-level advice that lacks real substance and value. While these posts may receive thousands of likes and impressions, they do little to truly support personal growth and development. As a management and leadership expert, I'm here to offer a solution. By understanding the importance of both cheerleaders and coaches in personal growth and development, and recognizing the value in providing detailed, actionable plans and strategies, you can rise above the surface-level advice and make a real impact as a leader.

January 18, 2023

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Mastering the Art of Coaching: The Essential Principles for Success

Coaching is a process of guiding and supporting an individual or team to achieve specific goals and improve their skills and knowledge. Coaching typically involves providing feedback, setting goals, and offering guidance and support to help individuals or teams reach their full potential.

December 16, 2022

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Elevating Your Leadership Skills: A Guide to Coaching Your Team to Success

As a senior manager, it's important that you're able to coach people for growth. After all, helping others reach their potential is one of the key ways to create a thriving organization. But what exactly does coaching for growth entail? Here are some tips to get you started.

December 16, 2022

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Unlock Your Team's Full Potential: A Quick Guide to Coaching for Growth

As a manager or leader, it is your responsibility to help your team members develop and grow in their roles. Coaching is a powerful tool that can help your team members improve their skills, increase their confidence, and achieve their goals.

December 16, 2022

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The AI Hype: Why Startups Need More Than Just Buzzwords to Secure Funding

In the last few months, I’ve had the opportunity to attend several startup events and meet a wide range of ambitious entrepreneurs. A common theme has emerged: many startups approach me seeking advice on securing funding. When I ask the fundamental question—What is the product or service you’re offering?—the response often involves the term AI.

December 12, 2024

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Navigating the Meme Landscape: From Insights to Business Objectives

In the ever-evolving realm of social media, the proliferation of management and leadership memes can indeed raise questions about their underlying objectives. Let's embark on a journey to decipher the layers and intentions behind these humorous snippets of wisdom.

October 25, 2023

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Startups vs. Large Service Providers: The Battle for Customer Satisfaction

In the world of business, startups and large service providers often find themselves competing for customers. While startups are known for their agility and customer-centric approach, large service providers have the advantage of resources and established networks. This article aims to explore the contrasting characteristics of startups and large service providers when it comes to customer satisfaction and outcomes.

August 11, 2023

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The Art of Translation: Bridging the Gap Between Techies and Business Leaders

In every organization, there's a dance of words that happens daily. The technical experts, with their jargon-filled language, face off against the business leaders, who often speak in broad, strategic terms. It's like they're reading from entirely different scripts, each thinking they're the lead in a solo performance, unaware that they're part of a duet.

August 10, 2023

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Navigating the Blind Spots: Essential Lessons for Startup Success

Embarking on a startup journey is like setting sail on uncharted waters, filled with both promise and peril. While entrepreneurs are often brimming with passion and revolutionary ideas, they must tread cautiously to avoid common pitfalls that can derail their dreams. In this blog post, we shed light on the most common blind spots that startups encounter and offer practical insights to navigate them effectively. By addressing these challenges head-on, aspiring entrepreneurs can steer their ventures towards sustainable success.

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Taking the Devil's Advocate Approach: A Crucial Test for Startup Robustness

In the dynamic world of startups, where innovation and creativity reign supreme, entrepreneurs often find themselves riding the rollercoaster of excitement, fear, and uncertainty. When nurturing a groundbreaking business idea, it is natural to focus on its strengths and potential success. However, a vital aspect of ensuring long-term viability is stress-testing the concept through the lens of a devil's advocate. In this blog post, we explore why embracing skepticism and taking a devil's advocate approach can be an effective strategy to assess the robustness of a business idea for startups.

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The Art of Crafting a Minimum Viable Product: An Entrepreneur's Guide

In the world of startups and entrepreneurship, understanding and implementing the concept of a Minimum Viable Product (MVP) is vital. Whether you are a budding entrepreneur or a seasoned business veteran, the MVP approach can significantly streamline your process, saving time, effort, and money.

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Harnessing the Entrepreneurial Spirit: Choosing the Right Startup Idea

Entrepreneurship is an exciting journey, paved with opportunities, challenges, and a plethora of ideas. However, the key to a successful entrepreneurial endeavor lies in the careful selection of the right idea to pursue. As an entrepreneur, you may find yourself brimming with numerous innovative thoughts. But how do you sieve through this abundance and pinpoint the idea worth investing your time, energy, and resources? Here's a systematic approach to guide you through this crucial decision-making process.

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Mastering the CDVM Framework: A Winning Strategy for Startups

As a successful entrepreneur and sales expert, I've come to understand the importance of strategy in selling, particularly when your venture is just starting to take off. Among the plethora of sales methodologies out there, one framework that has proven to be especially useful is the CDVM framework. It comprises four critical components: Customer, Decision Process, Value Proposition, and Message. Here, I'll guide you through each one, empowering you to take your startup's sales game to the next level.

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Winning Big: Crafting an Effective Win Plan for Startup Success

For startups seeking to secure larger deals or key accounts, having a well-defined and strategic approach is paramount. This is where a "Win Plan" comes into play – a powerful document that outlines the steps and actions needed to succeed in specific sales opportunities. In this blog, we'll delve into the key components of a Win Plan and how startups can leverage it to their advantage in the competitive market.