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Understanding Market Needs: Why Most Startups Fail to Meet Customer Expectations
In the dynamic world of business, startups emerge as promising ventures hoping to address a gap in the market, disrupt the status quo, and ultimately achieve success. However, according to CB Insights, around 42% of startups fail because they do not adequately address a market need. Understanding why most startups fail to meet customer expectations can provide valuable insights for entrepreneurs planning to take the plunge into the startup ecosystem.