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Navigating New Product Launch: The Importance of Cost-Case and Price-Case Analysis
Launching a new product or service into the market can be an exhilarating time for a business. However, beyond the enthusiasm and anticipation, there's a crucial step in the process that is essential to ensure success: developing a cost-case and price-case. These two strategic components help a business decide how to price their new product or service and play a significant role in how it will be received by consumers.


































































































































