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From Hype to Help: How Sales Should Start with the Problem, Not the Solution
Imagine you’re at a doctor’s office. You sit down, expecting to describe your symptoms. But instead, the doctor doesn’t ask you a single question. They just walk in and say, “You know what’s amazing? This new miracle cure! It’s going to change your life.”Sounds ridiculous, right? And yet, this is exactly how many sales reps approach their craft today—like a solution looking for a problem.



































































































































