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When Did Brands Become Just Badges?
In the business world, we often equate big brands with guaranteed value. But is that really the case anymore?Whether it’s outsourcing deals or technology investments, organizations chase logos, expecting innovation and excellence. They sign multimillion-dollar contracts, believing a trusted name ensures quality. But too often, they end up with cookie-cutter solutions delivered by skeleton crews—all in the name of hitting profit targets.



























































































































