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The Mirage of the Sales Pipeline: Let’s Stop Walking off Cliffs
Every startup aims to climb the ladder of success. Often, that ladder relies on the sales force, the frontline warriors who juggle between optimism and realism every day. However, there’s a troubling trend sneaking into many sales teams: the cultivation of a false sales pipeline. Yes, the mirage where sales reps load the pipeline with fake opportunities, painting an illusion of future glory, and then pushing out or dropping these phantom deals at the last minute. It's the equivalent of walking a blindfolded team to the edge of a cliff and then stepping aside as they walk off it.





































































































































